Formulate AI was founded on a simple belief: AI should solve real problems, not create new ones. We saw too many companies chasing AI trends without a clear path to value — and we set out to change that.
We're a software engineering and AI integration studio that partners with companies ready to move fast. Our team brings deep technical expertise across the full stack, from data pipelines to production ML systems to the interfaces your users actually touch.
Every project starts with the problem, not the technology. We listen first, build second, and measure everything. That's how we've helped over 30 companies ship AI-powered products that actually work.
Saad Siddiqui
Founder & CEO
Saad is a software engineer and AI specialist with nearly a decade of experience building production systems across fintech, SaaS, and enterprise software. Before founding Formulate AI, he led engineering teams at high-growth startups where he developed a reputation for shipping fast without compromising quality. He founded Formulate AI to give growing companies access to the kind of senior engineering talent and AI expertise that was previously only available inside large technology companies. When he is not writing code, he is probably reading about distributed systems or experimenting with the latest foundation models.
Discover
We dive deep into your business, users, and goals to understand the real problem before writing a line of code.
Design
We map out the architecture, define the AI strategy, and prototype the key interactions.
Build
Our engineers ship production-grade code in focused sprints with continuous feedback loops.
Launch
We deploy, monitor, and iterate — making sure the solution delivers measurable results.